Using Google Analytics to Track SEO Success
Google Analytics is a powerful tool for measuring SEO success. Start by analyzing organic traffic under the “Acquisition” tab to see how many visitors come from search engines. Use “Landing Pages” to identify which content drives the most organic traffic. Monitor metrics like bounce rate, average session duration, and pages per session to assess user engagement. Set up goals or conversions to track actions like sign-ups or purchases from organic visitors. Use segments to compare organic users with other traffic sources. Connect Google Analytics with Google Search Console for deeper keyword insights. By consistently reviewing these metrics, you can determine which strategies work, identify areas for improvement, and make data-driven decisions to boost long-term SEO performance.